Location: Argentina

Juan has coached senior leaders and managers at companies including Google, DellTechnologies, HP, ServiceNow, CrowdStrike, CyberArk, PayPal, The Walt Disney Company, Warner Bros., Pfizer, Novartis,NetApp, Twilio, Hootsuite, and Notion. He also partners with global coaching organisations and runs his own practice throughAudacious International and Smallbox Growth.

His coaching integrates ontological coaching, emotional intelligence, NLP, neuroscience, clean language, empathic communication, andmindfulness, anchored in the ICF Core Competencies. His style is warm yet incisive: powerful questioning paired with science-backed toolsand strategies tailored to each leader’s context. Clients describe him as a skilled listener with an intuitive sense of when to ask the rightquestion and when to give space to reflect. They consistently report walking away with greater clarity, confidence, and practical strategiesthey can apply the same week. He works fluently in English and Spanish and spends most of his time between Argentina and Germany.

Before becoming a full-time coach, Juan spent over 15 years in corporate leadership as a strategist and technologist while buildingentrepreneurial ventures. He served as Digital Marketing Director at Kaplan International, co-founded Smallbox Web Solutions, and isco-founder of Conscious Coliving, where he serves as Director of Communications & Technology. This background means he understandsthe pressure leaders face — performance, ambiguity, team dynamics, career transitions — from the inside, and brings concrete tools ratherthan abstract advice.

When working with teams, Juan helps groups build vulnerability-based trust, healthy idea conflict, commitment, accountability, and a sharedfocus on results. His individual work consistently moves clients past stuck points — communication styles, impostor syndrome, effectivefeedback conversations, executive presence, prioritization, and leading through transitions — turning self-awareness into measurable change.He is certified in The Five Behaviors of a Cohesive Team (DISC and MBTI) and is a Resource Team member at ITS NLP, where hecontinues to deepen his own practice.

Juan studied Systems Engineering, Marketing and Communication. Outside of coaching, Juan is drawn to conscious living,community-building, and time in nature with family and friends. He enjoys practices that require presence and balance — yoga, mindfulness,slacklining, table tennis and climbing. He is also passionate about creating spaces for expression, movement, and dance within thecommunities he is part of.